Mountain View announced the signing of a strategic partnership with Creative Industry Summit (C-S) to host the upcoming 28th edition at Heartwork, within iCity New Cairo project, in June. The collaboration reflects a shared commitment to supporting Egypt’s Creative Economy & Ecosystem and providing integrated spaces that foster ideas, collaboration, and new opportunities.
Building on an existing relationship, the partnership brings together Heartwork’s dynamic business environment with Creative Industry Summit’s role as a leading platform for the creative industries. Together, they aim to enable meaningful industry connections, support industry growth, and further position Heartwork as a key destination for creative and professional events.
The strategic partnership agreement was signed by Sherif Saleh, Managing Director Mountain View International & Commercial Real Estate, and Mai Salama, Founding Partner of Creative Industry Summit, in the presence of Eng. Wael Lotfy, Co-CEO of Mountain View.
This partnership with Mountain View marks a new chapter for the Creative Industry Summit. Bringing C-S to Heartwork is not just about the venue, it’s about co-creating an ecosystem where creativity, business, and innovation converge at scale.” added Mai Salama, Founding Partner of Creative Industry Summit. “Together, we are shaping a platform that empowers the creative community, unlocks new forms of collaboration, and actively contributes to the future of Egypt’s creative economy.
Sherif Saleh, Managing Director Mountain View International & Commercial Real Estate, said: "We are delighted to continue our collaboration with Creative Industry Summit, a highly influential platform that brings together some of the brightest minds and leading experts in the creative industries. This partnership reflects our belief in the importance of supporting Egypt's creative communities and our commitment to providing inspiring spaces that foster creativity, interaction, the exchange of ideas, and new opportunities for growth. Heartwork is the ideal destination for major events, serving as a vibrant platform where business, creativity, and integrated experiences come together. Through iCity New Cairo, we continue to develop communities that are livable from day one, supporting new ways of living, working, and connecting. This is not just another edition; it is a true shift in energy and vision, and an open invitation to explore what comes next.
Creative Industry Summit Annual Festival 2026 will introduce a reimagined experience and format designed to move beyond conventional conferences, bringing together leaders, creators, and innovators for meaningful dialogue and collaboration. From design and media to content and storytelling, Creative Industry Summit will spotlight the creative economy as a critical engine of growth, innovation, and cultural influence, while exploring how creativity and technology can work together to unlock new opportunities.
Mountain View continues to advance the development of Heartwork as one of the key dynamic components within iCity New Cairo. The company has announced the delivery of Phase 1, with Phase 2 currently underway and scheduled for completion within the year, reflecting strong construction progress and the project’s readiness to host a wider range of major events.
